My professional journey began in the IT sector, where I started my career as an IT Officer at Fabian Group of Industries. This role provided me with valuable experience in technology management, problem-solving, and corporate operations, laying a strong foundation for my future leadership career.

As my career progressed, I developed a deep interest in branding, marketing, and business growth, which led me to transition into strategic branding and corporate communications. In 2018, I joined Matrichaya Properties as Chief Brand Officer (CBO), where I spent six years leading branding initiatives, marketing campaigns, digital promotions, and corporate positioning strategies. During this period, I played a key role in strengthening brand visibility, generating business opportunities, and driving organizational growth.

Over the years, I have also worked as a Branding, Promotion, and Digital Marketing Consultant for multiple companies, helping businesses establish strong brand identities, improve market presence, and achieve measurable growth through strategic marketing and branding solutions.

Currently, as the CEO of Universe Soft Tech & Universe IT Institute, I lead business operations, software solutions, digital services, and strategic growth initiatives. My journey reflects a unique blend of technology, branding, marketing, and leadership experience, enabling me to create impactful brand strategies and drive sustainable business success.

Today, with more than 10 years of professional experience, I continue to help organizations build stronger brands, embrace innovation, and achieve long-term growth through strategic leadership and effective branding.